The Mediterranean Alliance for Sustainable Tourism (MAST) project has been successfully concluded.
The project, funded by UfM for Employmen Promotion, was carried out by the association MACTT Ngo, together with four other partners from Greece (EILD Ngo), Italy (UPO – University of Eastern Piedmont), Tunisia (UMNAGRI) and Morocco (AORADRCS).
In over six months of work, the project partners have involved companies, professionals, teachers, young people and students who work in the tourism sector, or are in some way related to it, to start a process of ideas and discussions on the restart of the world of travel after the Covid-19 emergency: a restart that sees the sector called to re-propose, re-adapt and reinvent itself in a new form, based on models of sustainable development.
Tourism operators have therefore been called upon to make their future projects grow with this vision, not only out of a sense of responsibility in the face of climate change, pollution and environmental protection.
The MAST adventure started with a free online course dedicated to the new models of sustainable tourism post-Covid, offered free of charge to all participants from the five countries involved. All of them were then invited to submit new projects or business ideas always related to sustainable tourism, and the best proposals, collected at the end of 2021, were eventually rewarded with a business plan toolkit and a technical support consultancy aimed at providing entrepreneurs with the technical tools to structure and launch their projects.
The path ended with a coaching phase addressed to all participants, a final conference during which the winners and their ideas were presented, and the launch of some online forums to give life to a new community, and bring together entrepreneurs, professionals and educational institutions.